Advertising That Pulls Response (The John-Fraser Robinson series)
by Graeme McCorkell
ISBN 13: 9780077073206
Format: Hardcover (384 pages) Publisher: McGraw-Hill Publishing Co. Published: 30 Sep 1990
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Direct and Database Marketing
ISBN 13: 9780749419523
Format: Hardcover (315 pages) Publisher: Kogan Page Ltd Published: 19 Apr 1997 Other Format: Paperback
Direct and Database Marketing: Targeting Interaction Control and Continuity
ISBN 13: 9780749419608
Format: Paperback (320 pages) Publisher: Kogan Page Published: 19 Apr 1997